Kellyanne Conway says 2020 election should've been a 'blowout' for Trump but his campaign squandered a $1.6 billion war chest. Millions went into merchandise and Trump properties. (January 2023)
www.businessinsider.com

... Kellyanne Conway, Donald Trump's former White House counselor, believes the former president's 2020 campaign made "disastrous mistakes" and wasted a $1.6 billion election war chest that in part led to his chaotic election loss.

In a New York Times op-ed published Friday, Conway argues that Trump has a pathway to victory in the 2024 election despite his ongoing legal woes, a lackluster performance by his preferred midterm candidates, and some criticism around his bombastic personality.

"Shrugging off Mr. Trump's 2024 candidacy or writing his political obituary is a fool's errand -- he endures persecution and eludes prosecution like no other public figure," she wrote. "That could change, of course, though that cat has nine lives." ...

Not the answer I was expecting. But there it is.

And now Ms Conway is looking to get back into fmr Pres Trump's inner-circle?

Alternative facts
en.wikipedia.org

... "Alternative facts" was a phrase used by U.S. Counselor to the President Kellyanne Conway during a Meet the Press interview on January 22, 2017, in which she defended White House Press Secretary Sean Spicer's false statement about the attendance numbers of Donald Trump's inauguration as President of the United States.

When pressed during the interview with Chuck Todd to explain why Spicer would "utter a provable falsehood", Conway stated that Spicer was giving "alternative facts". Todd responded, "Look, alternative facts are not facts. They're falsehoods."[1] ...

And now, the entire GOP seems to be based upon these "alternate facts."