Most startups fail for one of two reasons: they run out of money, or they fail to reach an audience.
We spent all of our money while simultaneously failing to reach an audience. This is a classic blunder.
This weekend, Cards Against Humanity purchased an ad during the Super Bowl, the most-watched American television broadcast of the year, reaching 114.4 million viewers.
The problem we failed to anticipate was that sports fans ultimately had trouble making the leap from "Super Bowl" to "potato" to "Cards Against Humanity." read more
Completely worth 72 seconds of your time.