Many freemasons go no further than the Master Mason level (3rd level). However, those that press on to study for the rituals of the higher levels of the York or Scottish rites soon learn that there are mysteries which those at the lower levels are not permitted to know. In fact, they find out that those at lower levels are deliberately misled concerning the doctrine and practices of freemasonry. Those who have earned the right to know can be proud of their superiority over the rest of the ignorant masses. There is the constant lure of increased esoteric knowledge, power and influence for those who "climb the mountain" of masonic advancement. Of course this appeals to human nature. There is a strong desire in natural men for power, control, influence, recognition and secret knowledge. Freemasonry promises this to its loyal devotees.
When a freemason reaches the 31st level they are informed that the true name of God is Lucifer.