I doubt this man will lose any money for a minor protest, but if he does; well actions have consequences. Nevertheless, the issue facing so many in the black community have far more to with culture than with oppression.
People from other countries, of all races and cultures, come to America and do very well for themselves. Too many native born American males (blacks and whites) are just whiners; emasculated by our own modern feminized culture. Ignorant of history and how good they actually have it, society wise, compared to all other humans that came before them. It is sad and pathetic, and an outgrowth of modern liberal / progressive thinking that pervades our entire education system, federal government bureaucracies, and mass media.
That's why the republican party has such a hard time recruiting black Americans; being on the right, ideologically (either conservative, libertarian, or anarchist) requires the individual to take responsibility for their own actions and not to blame others for every perceived injustice.