ShopRite (SR) supermarkets in the NY/NJ area have amazing store brands. They started a Wholesome Pantry organic brand that is great. The SR brand is 30% cheaper for ORGANIC milk and 40% less for ORGANIC ALMOND milk and the products are excellent. I buy both Costco store brands and SR store brand that match/beats the competition, I always do a side by side comparison. The national brand newer organic items seem to exist to see how much of a premium they can extract. SR brands are cheaper and better.