Monday, April 22, 2019
What if Google tried to rename your neighborhood?
That happened to some Californians in spring 2018, when Google Maps changed the moniker of three San Francisco neighborhoods Rincon Hill, South Beach and South Market to "East Cut."
Given the extensive reach that Google has in the transmission of geographic data, through Google Maps and its geospatial analysis software Google Earth Engine, the name quickly spread and was adopted by other businesses, such as Uber. But residents decried the change.
"It's degrading to the reputation of our area," one told The New York Times.
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