Drudge Retort: The Other Side of the News
Friday, September 07, 2018

After an initial dip immediately after the news broke, Nike's online sales actually grew 31% from the Sunday of Labor Day weekend through Tuesday, as compared with a 17% gain recorded for the same period of 2017, according to San Francisco -- based Edison Trends. Nike's stock has also held up after its initial slump. The stock was up 1% on Friday and remains in the black for the month.

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To all the flaming snowflakes: Just Do It... you know you want to!

#1 | Posted by tonyroma at 2018-09-07 04:42 PM | Reply

Nike uses slave labor. And their sales dropped 34% and they lost $4 billion in market cap when they ran that campaign. But I guess an extra touch of lash helped their production out.

By Ciara Linnane Corporate news editor

I wonder how much she was paid to say this?

#2 | Posted by HeliumRat at 2018-09-07 05:59 PM | Reply

Where's your link Rat?

#3 | Posted by tonyroma at 2018-09-07 06:05 PM | Reply | Newsworthy 1

Nike favorability rankings tank...

"Morning Consult, "Before the announcement, Nike had a net +69 favorable impression among consumers, it has now declined 34 points to +35 favorable." Cut in half.

morningconsult.com

#4 | Posted by nullifidian at 2018-09-07 06:07 PM | Reply

"it has now declined 34 points"

How many of those were Nike customers prior?

#5 | Posted by Danforth at 2018-09-07 06:10 PM | Reply

Published: Sept 7, 2018 3:01 p.m. ET

Nike's most engaged audience persona is "Made it and Know it," said 4C Chief Marketing Officer Aaron Goldman, one of 70 categories of consumers that 4C has identified by analyzing social-media engagement on a range of platforms. People in that bracket are generally successful in their careers and personal lives, are typically single with robust social lives, and like to spend money on entertainment and travel, as well as online streaming services.

"Racial equality is a top concern for this audience, along with causes like clean-water access and gun control," Goldman said.

Sentiment toward Kaepernick actually improved by 40% this week, he said.

"You can be darn sure that Nike has done its research and knows what will move its product and who this campaign will resonate with," said Goldman. "They are the ones [Nike has] decided will be its future customers, so, if others are getting upset, [Nike has] planned for that, and it doesn't care."

Whoops!

#6 | Posted by tonyroma at 2018-09-07 06:12 PM | Reply | Newsworthy 1

The news generated plenty of online buzz, with social engagement around Nike and Kaepernick rising sharply this week, according to 4C Insights, a marketing technology company. Mentions of and comments about Nike on social-media platforms rose 1,678% on Sunday and Monday, according to 4C data. Mentions of Kaepernick spiked 362,280%, the data showed.
Cut in half? I think they'll take that. The ones they lost are not the customers they're seeking. Couldn't be more obvious to anyone but the blind.

#7 | Posted by tonyroma at 2018-09-07 06:15 PM | Reply

"sales dropped 34% and they lost $4 billion in market cap "

I guarantee they're cherry-picking the time parameters.

And $4B in market cap? That's a 14% decline.
www.statista.com

At the worst, the stock dipped 4%.

The claimant must be using Republican Math™

#8 | Posted by Danforth at 2018-09-07 06:16 PM | Reply

The claimant must be using Republican Math™

Or Vernon's calculator....

#9 | Posted by tonyroma at 2018-09-07 06:18 PM | Reply | Newsworthy 1

"Where's your link Rat?" - #3 | Posted by tonyroma at 2018-09-07 06:05 PM

"I found this on Stormfront." - #1 | Posted by HeliumRat at 2018-07-28 06:32 PM
And...
"...I voted for Trump." - #42 | Posted by HeliumRat at 2017-11-01 07:52 PM

#10 | Posted by Hans at 2018-09-07 06:37 PM | Reply

Fortune magazine is now starting to ask questions about this. fortune.com

#11 | Posted by HeliumRat at 2018-09-07 07:56 PM | Reply

#10 It's what you do, it's all you do. And you absolutely will not stop, until you are banned. I think that's awesome. That takes real dedication, robot.

#12 | Posted by HeliumRat at 2018-09-07 07:58 PM | Reply

"#10" - #12 | Posted by HeliumRat at 2018-09-07 07:58 PM

"...you can't resist responding." - #25 | Posted by Hans at 2018-09-07 07:27 PM
I knew it. And called it.

You have zero self-control.

Your turn, liar.

You know you can't help yourself.

Oh, and when's your next meltdown?

#13 | Posted by Hans at 2018-09-07 08:02 PM | Reply

#13 I like my political blog. But like snoofy, I now realize I need you for emotional support (because everybody else knows exactly what's going on). So post something again for me. I'm begging you.

#14 | Posted by HeliumRat at 2018-09-07 08:06 PM | Reply

Fortune magazine is now starting to ask questions about this.

Is that how you read the article, an article entitled "Colin Kaepernick Campaign Gives Nike a Big Sales Boost"?

What particular "questions" are you referring to?

#15 | Posted by tonyroma at 2018-09-07 08:06 PM | Reply

"#13 ... I now realize I need you for emotional support..." - #14 | Posted by HeliumRat at 2018-09-07 08:06 PM

Of course you do.

"...you can't resist responding." - #25 | Posted by Hans at 2018-09-07 07:27 PM
Yep. You need me.

When it comes to me, you have zero self-control (everybody else knows exactly what's going on).

Clearly, you can't help yourself.

Oh, and when's your next meltdown?

Your turn, liar.

#16 | Posted by Hans at 2018-09-07 08:10 PM | Reply

It has only been a week. 31% sounds suspiciously high. Are they counting all the Nike NFL merchandise being bought right before the season starts? If so, it's more fans buying new merch for the season than Kap's disgusting anti amefrican mug.

#17 | Posted by mutant at 2018-09-07 09:48 PM | Reply

American....but then again amerfrican sounds kind of hip hop.

#18 | Posted by mutant at 2018-09-07 09:49 PM | Reply

It has only been a week. 31% sounds suspiciously high. Are they counting all the Nike NFL merchandise being bought right before the season starts?

Did ya read the headline or any of the article?

After an initial dip immediately after the news broke, Nike's online sales actually grew 31% from the Sunday of Labor Day weekend through Tuesday, as compared with a 17% gain recorded for the same period of 2017, according to San Francisco -- based Edison Trends.
It's a year-to-year comparison.

#19 | Posted by tonyroma at 2018-09-07 10:03 PM | Reply

"It's a year-to-year comparison."

Forget it, Jake...it's...Republican Mathtown

#20 | Posted by Danforth at 2018-09-07 10:04 PM | Reply | Funny: 2

It's funny how formerly anti-corporate progressives, who used to slam Nike for child labor, turn into corporate cheerleaders when a company puts on some SJW lipstick.

#21 | Posted by nullifidian at 2018-09-07 10:12 PM | Reply

It's funny how formerly anti-corporate progressives, who used to slam Nike for child labor, turn into corporate cheerleaders...

No funnier than you doing the same thing.

#22 | Posted by REDIAL at 2018-09-07 10:19 PM | Reply

I'm sure nike is planning on moving the production back to the inner city factories that corporate america canned during their quest for larger profits. Math is good. Just do it and make America's poor working blacks great again.

#23 | Posted by mutant at 2018-09-07 10:24 PM | Reply | Newsworthy 1

--No funnier than you doing the same thing.

I've hated Nike for decades, long before they suckered people into thinking they had any principles.

#24 | Posted by nullifidian at 2018-09-07 10:27 PM | Reply

I've hated Nike for decades...

You should get that fixed. Hating a shoe company for that long is probably not healthy.

#25 | Posted by REDIAL at 2018-09-07 10:32 PM | Reply

Nike spent 200 million in advertising back in the 1990s. That was disgusting then. What is the budget now for this drivel? 200 million could help alot of poor innercity and rural kids gain meaningful and pruductive educations whether they need shoes or not. Just do it knike

#26 | Posted by mutant at 2018-09-07 10:36 PM | Reply

Post #25 clearly indicates we need an "irrelevant" flag on this food discussion board.

#27 | Posted by mutant at 2018-09-07 10:39 PM | Reply

"could help alot of poor innercity and rural kids gain meaningful and pruductive educations"
~Exhibit A

#28 | Posted by Danforth at 2018-09-07 11:05 PM | Reply

I have to say use guys got grammar down pat at least. Get working on that other unimportant stuff like winning elections though. No wonder bernie supporters are now antiestblishment trump fans.

Snobbery surely does not mean it's her turn.

Corkster uses "prolly" quite often in his drivelful ramblings - does he get the rope too? Or is his toll paid due to lifetime elite membership in the groupthink club?

You cannot see imma trolling? Or drunk crapposting? Muh Clues are not that obscure.

Maybe i have "esl" and you guys are secret elitists and anti immigrant. You'all are not very welcoming and seem like closet trump supporters.

#29 | Posted by mutant at 2018-09-07 11:25 PM | Reply

upon hearing the joyous news the CEO of Nike started immediately scouting for other Communist Leaders that could be on the next poster...

#30 | Posted by AuntieSocial at 2018-09-08 04:19 PM | Reply

It is nothing short of hilarious to bear witness to right-wingers rending their garments over Nike's association with Kaepernick, who was clearly blacklisted from the NFL for his peaceful protest against police brutality. The right regards Kaepernick as an enemy of the people for daring to proclaim that there is inequality in this country, and urging Americans of conscience to stand up against such inequality. If the Trumpists had their way, a new House Un-American Activities Committee would be formed, and Kaepernick would be compelled to name the names of other NFL stars who share his radical and subversive view that black lives matter.

It doesn't even dawn upon Nike's critics that Kaepernick makes good business sense for the company. By embracing Kaepernick, Nike is saying that his values are universal and positive values; if Kaepernick represented negativity and evil, Nike would be risking its bottom line by aligning itself with him. From a certain perspective, Nike's critics are anti-capitalist, attempting to second-guess a private company's decision to make what it has determined to be a sound investment. Why do these folks hate the free market?

washingtonmonthly.com

Good question. Sawdust? Nulli?

#31 | Posted by tonyroma at 2018-09-08 06:44 PM | Reply | Newsworthy 1

"Nike spent 200 million in advertising back in the 1990s."

Yep, so they could sell sneakers for $100+ that they paid $2.00 to make. It incensed me at the time, then all the other manufacturers learned from them and our tax policies made it viable. Low corporate taxes remove any benefit of tax deductions for manufacturing here. I've been telling yall that for going on 20 years but so many just won't listen. High taxes on corporate income will bring jobs back to America, nothing else really will.

#32 | Posted by danni at 2018-09-08 08:09 PM | Reply

--Yep, so they could sell sneakers for $100+ that they paid $2.00 to make

i2.wp.com

#33 | Posted by nullifidian at 2018-09-08 08:21 PM | Reply

#33 jealous of success?
No, bitter about success!

#34 | Posted by snoofy at 2018-09-08 08:22 PM | Reply

And don't forget, Nulli:
"Thanks, Capitalism!"

#35 | Posted by snoofy at 2018-09-08 08:22 PM | Reply

--From a certain perspective, Nike's critics are anti-capitalist,

Where's the resident marxists, like Dirk, Snoofy, and Bayviking? Or are sweatshops ok now that they are endorsed by Kaepernick?

#36 | Posted by nullifidian at 2018-09-08 08:30 PM | Reply

"#33 jealous of success?"

If you think selling out thousands of employees is success you are not like me. Reagans's tax cuts made this a good investment, if manufacturers need the tax deduction of employee costs this never would have happened. We allowed our working calls to be undermined so that billionaires could make more money. Nest time we have a real war I hope our working class remembers and lets those mother ------- get butchered by the enemy that we won't fight against. WE owe nothing to the ruling class, they owe us. Think about how many American soldiers have dies defending their right to steal from us. It's time for a REAL accounting and if we have one the ruling class is going to have to answer for crimes that will make it to The Hague.

#37 | Posted by danni at 2018-09-08 08:42 PM | Reply | Newsworthy 1

"Or are sweatshops ok now that they are endorsed by Kaepernick?"

Maybe this would be a good time for you to tell us what's wrong with the sweatshops, and what you'd like to do about it.
Michael Moore talked about Nike sweatshops in Roger and Me. Remember that?
Maybe you could also go ahead and credit these aforementioned sweatshops as the "Thanks, Caplitalism" that has reduced abject poverty in the third world.

You feelin' me, brah?

What exactly are you not cheering for when it comes to Kaepernick, Nike, and the ad?

#38 | Posted by snoofy at 2018-09-09 12:57 AM | Reply

""Or are sweatshops ok now that they are endorsed by Kaepernick?""

Seemed to be fine with you the last decade when the NFL endorsed them. That isn't Kaepernick's issue, he's about cops killing black men with impunity. Trying to shift the focus to sweat shops, take that up with the NFL who has Nike logos on everything probably even their jock straps. Trying to put that on Kaepernick.....ridiculous. If anything, he will address that in a way that will make you resent him even more by being compassionate while you never have been.

#39 | Posted by danni at 2018-09-09 05:46 AM | Reply | Newsworthy 1

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