Tuesday, January 02, 2018

eHarmony Blocked from Calling Itself Scientific in Ads

A dating website's claim that it used a "scientifically proven matching system" to pair up those looking for love has been banned. An advert for eHarmony on the London Underground in July read: "It's time science had a go at love". The Advertising Standards Authority (ASA) called the claim "misleading." ... The firm had argued that its matching system was scientific and could provide an advantage in finding a compatible partner over a chance-based system or meeting. ... The initial complaint was lodged by Lord Lipsey, the joint chairman of the All Party Parliamentary Group on Statistics and a former member of the ASA council. He said the phrase "scientifically proven" should only be used in claims that are "just that" and not "crude puffery designed to lure in those longing for love."

Comments

The initial complaint was lodged by Lord Lipsey, the joint chairman of the All Party Parliamentary Group on Statistics and a former member of the ASA council.

He said the phrase 'scientifically proven' should only be used in claims that are "just that" and not "crude puffery designed to lure in those longing for love".

"This is a new form of fake news which the ASA has rightly slapped down," he added.

www.google.com Lord Lipsey(laughing to myself about the name & his picture) sounds like he didn't get any matches everyone swiped left on him, and he was upset... So eHarmony takes out the "proven" part and they are good?

#1 WoW great spamer brown nosing. If it wasn't for the spam link I'd think Rcade had a new worshiper

#2 | Posted by PinkyanTheBrain at 2018-01-03 09:34 AM

1. Great job on posting an article that encourages debate without it saying the name "Trump" even once. Not sure how you did it way to go!

2. I see more science in eHarmony's process than in many climate change reports. Just saying.

#3 | Posted by humtake at 2018-01-03 12:07 PM

I see more science in eHarmony's process than in many climate change reports. Just saying.
#3 | POSTED BY HUMTAKE

I'm sure a significant portion of that "many" are tied to oil companies, which would make sense.

#4 | Posted by rstybeach11 at 2018-01-03 12:59 PM

I see more science in eHarmony's process than in many climate change reports. Just saying.
#3 | POSTED BY HUMTAKE

That says more about you than the Climate Change reports...

#5 | Posted by Sycophant at 2018-01-03 04:02 PM

A lot of times scientific reports may be perfectly sound in themselves, but they get extrapolated and reported on in the media are anything but scientific.

#6 | Posted by sentinel at 2018-01-03 06:57 PM

I did some research on this sort of thing for a bid on some project work. The best I could tell from actual scientific research is that matching people based on things like shared interests and beliefs was no better than random. It was possible that it was actually worse than at random. The research on couples who had been together for a long time and both said they were still happy seemed to suggest that they would be the people the dating sites wouldn't match.

#7 | Posted by LEgregius at 2018-01-03 08:43 PM

Their new slogan will be, "Fair and Balanced."

#8 | Posted by Sycophant at 2018-01-04 01:37 PM

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