Thursday, November 23, 2017

Is Hallmark Channel Your Happy Place?

In 2016, Hallmark saw a 10 percent increase in total viewership and a 26 percent increase among viewers 18-49. During the 2016 election week, it ranked No. 4 among primetime cable networks -- - even ranking above MSNBC. Television has long served as a form of escape. For many viewers, with its 24/7 feed of TV miniseries and movies full of white picket fences and wholesome family values, the Hallmark Channel has become a growing safe haven for those weary of the violence, conflict, and uncertainty churned out by both news broadcasts and apocalyptic-themed TV dramas. ... "[H]istorically, when there have been some difficult times, many viewers tend to migrate toward content that represents ... a more gentle time," [film and TV professor Cathy] Perron says. "If you look at what the television networks ... have for new programs, they're all very much either crime or war-centric. And when they introduce something like 'This is Us' or 'Modern Family' ... people gravitate toward that ... "

Comments

Hallmark? Not me. But I do love Modern Family. I never got into This is Us. When all else fails it's the History channel or Food Network as my go to's.

#1 | Posted by gracieamazed at 2017-11-23 02:16 PM

Being the only male in my house, I am subjected to an insufferable onslaught of Hallmark Channel sentimentality, especially at holiday time.

When they tire of the pain on my face and/or they're all cried out on Hallmark, my wife and teenage daughters will sometimes switch over to HGTV or sometimes even the Food Network. That's like switching from waterboarding to sleep deprivation. It's all torture.

#2 | Posted by cbob at 2017-11-23 02:22 PM

Even the testerone channels are torture. Thanks I've seen enough American Pickers and now,endless Forged in Fires.

And apparently Hitler was the only one who ever started a war.

If I want some happy TV ,Aerial America on the Smithsonian channel is good enough for me.

#3 | Posted by bruceaz at 2017-11-23 02:44 PM

Happy TV? Great British Baking Show on Netflix. Not your usual American style competition show. Everyone is polite, the contestants help each other, just super relaxing to watch.

#4 | Posted by TaoWarrior at 2017-11-23 04:17 PM

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