Yea, there is sprawl, and traffic can be real bad, but the Bay Area is still great. Gads of open spaces and hills just a few miles away, lots of variety for recreation, great weather with a huge range of microclimates, unbeatable wineries, multi-cultural population, and smart people that get involved and think before they vote. Sure there are problems, like everywhere. Especially the price of housing. But people still want to come and once they come they usually stay.