The Roger Ailes Playbook, as written by Joseph Goebbels:
"A lie told once remains a lie but a lie told a thousand times becomes the truth"
"There was no point in seeking to convert the intellectuals. For intellectuals would never be converted and would anyway always yield to the **er, and this will always be "the man in the street." Arguments must therefore be crude, clear and forcible, and appeal to emotions and instincts, not the intellect. Truth was unimportant and entirely subordinate to tactics and psychology."
"Propaganda works best when those who are being manipulated are confident they are acting on their own free will."
"If you repeat a lie often enough, people will believe it, and you will even come to believe it yourself."
"Propaganda must facilitate the displacement of aggression by specifying the targets for hatred."
"This is the secret of propaganda: Those who are to be persuaded by it should be completely immersed in the ideas of the propaganda, without ever noticing that they are being immersed in it."
"Not every item of news should be published. Rather must those who control news policies endeavor to make every item of news serve a certain purpose."
"The essence of propaganda consists in winning people over to an idea so sincerely, so vitally, that in the end they succumb to it utterly and can never escape from it."