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Article title says "green energy" and "failure" time to come up with retarded "I told you so" responses. Oh, and also, many people who can't read or learn new tricks.

"[Google's failure] prompted us to reconsider the economics of energy. What's needed, we concluded, are reliable zero-carbon energy sources so cheap that the operators of power plants and industrial facilities alike have an economic rationale for switching over soon -- say, within the next 40 years. Let's face it, businesses won't make sacrifices and pay more for clean energy based on altruism alone. Instead, we need solutions that appeal to their profit motives...
Consider an average U.S. coal or natural gas plant that has been in service for decades; its cost of electricity generation is about 4 to 6 U.S. cents per kilowatt-hour. Now imagine what it would take for the utility company that owns that plant to decide to shutter it and build a replacement plant using a zero-carbon energy source. The owner would have to factor in the capital investment for construction and continued costs of operation and maintenance -- and still make a profit while generating electricity for less than $0.04/kWh to $0.06/kWh...
In the electricity sector, that bottom line comes down to the difference between the cost of generating electricity and its price. In the United States alone, we're aiming to replace about 1 terawatt of generation infrastructure over the next 40 years. This won't happen without a breakthrough energy technology that has a high profit margin...
We're glad that Google tried something ambitious with the RE-C initiative, and we're proud to have been part of the project. But with 20/20 hindsight, we see that it didn't go far enough, and that truly disruptive technologies are what our planet needs."

There. There's your lernin. Smart people use their mistakes to learn lessons that make for better chances at success in the future (instead of never trying like [-redacted-] would have us do). Google learned that even if they could get renewable energy to be cheaper than coal, we still wouldn't switch unless someone could make butt-tons of money off it (see, this is why we can't have nice things). Nothing will change until its a huge jump (or we fall off the cliff like Nullifidian says).

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