I haven't ever heard of Pepe...so I used the magic Google machine. See if you can figure out what word is missing from the Wikipedia entry:
Pepe the Frog is an Internet meme originating from a comic drawing by Matt Furie. Its popularity steadily grew across Myspace, Gaia Online and 4chan in 2008, becoming one of the most popular memes used on Tumblr in 2015.
Pepe is often portrayed as a green anthropomorphic frog, having a frog-like face and a humanoid body. The meme's original use has evolved over time and has many variants, which include Sad frog, Smug frog, Feels frog, and "You will never..." frog.
Pepe the Frog was created by American artist Matt Furie. The meme came from his comic, Boy's Club #1. The foundation of Boy's Club was a zine that he made on Microsoft Paint called Playtime. He posted his comic in a series of blog posts on Myspace in 2005. In the comic, Pepe was found urinating with his pants pulled down to his ankles and the catchphrase, "Feels good man" was his rationale. He took those posts down when the printed edition was published in 2006.
Pepe was used in blog posts on Myspace and became an in-joke on Gaia Online. In 2008, the page containing Pepe and the catchphrase was scanned and uploaded to 4chan's /b/ board, which was described by Motherboard as his "permanent home". It took off among 4chan users, who adapted Pepe's face and the catchphrase to fit different scenarios and emotions, such as melancholy, anger, and surprise. Color was also added, originally a black and white line drawing, Pepe became green with brown lips, sometimes in a blue shirt. "Feels Guy", or "Wojak", originally an unrelated character typically used to express melancholy, was eventually often paired with Pepe in user-made comics or images.
Around 2015, as Pepe's usage was increasing, a phenomenon began on 4chan where users would declare certain variants as rare, known as a "rare Pepe". These images, sometimes as physical paintings were put up for sale and auction on eBay and posted in listings on Craigslist. 4chan users referred to those who used the meme outside of the website as "normies" in response to the meme's increase in usage. That year Pepe was #6 on Daily News and Analysis' list of the most important memes and was the most used meme on Tumblr.
During the 2016 United States presidential election, Pepe became associated with Donald Trump's campaign, and the campaign website for Democratic candidate Hillary Clinton released an article stating that Pepe was associated with white nationalism.
Katy Perry once tweeted a Pepe to illustrate her jet lag. OMG, KATY IS RACIST
Nicki Minaj posted a twerking Pepe representing her on Instagram. OMG, NICKI IS RACIST! Wait....
When the New Zealand government was accepting proposals for a new national flag, a design with Pepe was submitted.
Donald Trump retweeted a Pepe representation of himself that was associated with a video, "You Can't Stump the Trump (Volume 4)".
On August 25, 2016, a self-identified member of the alt-right movement yelled "Pepe" when Hillary Clinton mentioned the alt-right movement during a speech in Reno, Nevada.