Drudge Retort: The Other Side of the News
Sunday, August 24, 2014

Ask a Network Head: Hi, MTV, I'm a female in my mid-20s. Some of my favorite memories were hanging out with my friends, eating pizza, reading magazines and watching music videos on your channel. Anyway, these days I noticed that you only seem to air reality shows with really horrible, vapid people. And I just wondered: Why don't you play music videos any more?

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Because people watch reality shows with really horrible, vapid people.

#1 | Posted by REDIAL at 2014-08-24 01:13 PM | Reply | Flag: | Newsworthy 1

The natural effect of capitalism is dumbing-down all content to the least effort needed to snag the widest swathe of the lowest common denominator.

It is, unfortunately, as anti-elitist and non-aspirational as you can get, but it does explain the red states.

#2 | Posted by zeropointnrg at 2014-08-24 01:46 PM | Reply | Flag: | Newsworthy 4

Same reason History Channel doesn't show history and TLC is The Loser Channel instead of The Learning Channel. Don't get me started on Discovery.

#3 | Posted by rearendhat at 2014-08-24 01:56 PM | Reply | Flag: | Newsworthy 3

The natural effect of capitalism is dumbing-down all content to the least effort needed to snag the widest swathe of the lowest common denominator.

I don't see how dumbing down applies to this question. MTV was dumb back when it showed music videos. We just liked it.

#4 | Posted by rcade at 2014-08-24 02:33 PM | Reply | Flag:

"Same reason History Channel doesn't show history"

Good example of capitalism dumbing-down content. You can find thousands of good history documentaries on the internet, but not on the "History Channel".

www.filmsforaction.org

#5 | Posted by nullifidian at 2014-08-24 02:41 PM | Reply | Flag: | Newsworthy 2

"MTV was dumb back when it showed music videos."

Maybe so, but it's much worse now. At least they didn't pretend the videos were an extension of reality.

.

#6 | Posted by Dave at 2014-08-24 02:48 PM | Reply | Flag: | Newsworthy 1

Maybe so, but it's much worse now.

Yep. Calling it lowest common denominator doesn't seem low enough to describe the stuff it airs.

#7 | Posted by rcade at 2014-08-24 02:56 PM | Reply | Flag:

Yep. Calling it lowest common denominator doesn't seem low enough to describe the stuff it airs.

Posted by rcade at 2014-08-24 02:56 PM | Reply

Lower than the bacteria droppings that eat whale droppings??

#8 | Posted by LarryMohr at 2014-08-24 03:01 PM | Reply | Flag:

Cracked, reposting a video from 2012, posting it like it's new.

#9 | Posted by sitzkrieg at 2014-08-24 03:25 PM | Reply | Flag:

MTV was dumb back when it showed music videos. We just liked it.

#4 | POSTED BY RCADE AT 2014-08-24 02:33 PM | FLAG:

Beavis and Butthead wasn't highbrow intellectual comedy?!? Lol, I thought it was obvious I was just trying to get a rise out of the righties ;-) Although I actually meant it, to an extent. When you want your show expenses to be low as possible, yet want to pull in every viewer capable of lacing their velcro and trotting out to their handicapped kart to be a consumer, you're going to go a certain direction in your programming. Can't be helped.

There's a legitimate argument back that capitalism leaves other shows with the budgets to have actors and writers of enough quality to bring us our "Breaking Bad" and "Sopranos" level shows as well. I just wish the common filler would try to reach for that level too.

#10 | Posted by zeropointnrg at 2014-08-24 03:38 PM | Reply | Flag:

It seems simple enough, it comes down to ratings. Music videos can only be so popular, MTV is hoping one of the hundreds of series they create becomes wildly popular in a way beyond what music videos will be.

The Real World is a formula that worked, is basically why.

Music videos aren't going to bring us the next Jon Stewart, is basically why.

#11 | Posted by snoofy at 2014-08-24 05:36 PM | Reply | Flag:

"It is, unfortunately, as anti-elitist and non-aspirational as you can get, but it does explain the red states."

First, you just argued that TV shapes society, and perhaps tacitly argued for censorship.

Now, to the main point: how, exactly, does this explain all the bad with capitalism? Perhaps I could argue is the failure of the socialist education system. There are also a great many high quality shows available. Are you suggesting the TV in North Korea or China is somehow better? They have stupid reality TV in Europe, too. Freedom allows people to do all manner of things, good and stupid. Who gets to decide what should be allowed on TV if you think something like this shouldn't exist? It's society and the mood of the people in it who bring about the entertainment available.

The mantra of business today is: "The most valuable thing in today's economy is people's attention." Draw that attention to things more valuable, interesting, and true, and you will better society itself and take that money from people like MTV.

#12 | Posted by LEgregius at 2014-08-24 05:57 PM | Reply | Flag: | Funny: 1

Maybe it's because viewers got tired of watching poseurs...

#13 | Posted by catdog at 2014-08-24 06:47 PM | Reply | Flag:

The last thing that the MSM wants is enlightening or educating the public. The first thing they want is profits and the easy way too, along with dumbing us all down. George Carlin nailed this years ago. He died soon afterwards.

This Carlin video strangely goes down in count (5,007,294) in an effort to marginalize it.

#14 | Posted by Robson at 2014-08-24 08:45 PM | Reply | Flag:

The best thing about MTV were their videos. They've gone way down hill since, such as their very informative Sweet 16 birthday or the $500K bat mitzvahs intended to make the sheep envious of spoiled young girls who ranted with displeasure about the color of their Lexus convertible gifts.

www.mtv.com

#15 | Posted by Robson at 2014-08-24 08:51 PM | Reply | Flag:

Why does the Sci-Fi ch show the WWF?
Why cant you get weather on the Weather ch?
Why cant you get the headlines any time of the day on Headline news?
What happened to court TV?

They used these programming formats to create the industry and get on all the cable systems. Once they had access they dropped the formats but you can not drop the channels because the monopolies force the local cable companies to buy the channels in blocks.

In February Comcast announced it was going to buy Time Warner Cable so all of this will get worse. Stop complaining and file a FCC comment at this URL about the merger and ask the FCC to break up the monopolies.
Ask the FCC to separate programmers from cable owners.
goo.gl

#16 | Posted by tmaster at 2014-08-24 08:54 PM | Reply | Flag:

"I'm a female in my mid-20s. Some of my favorite memories were...watching music videos on your channel."

What, she was watching when she was 3? Quite a memory.

#17 | Posted by TheTom at 2014-08-24 11:08 PM | Reply | Flag:

#3 | Posted by rearendhat
"Same reason History Channel doesn't show history and TLC is The Loser Channel instead of The Learning Channel. Don't get me started on Discovery."

AMEN.

#18 | Posted by TheTom at 2014-08-24 11:11 PM | Reply | Flag:

I understand at some point MTV conducted research and found the plurality of their viewers were teenage girls and they changed their lineup accordingly.

#19 | Posted by Tor at 2014-08-24 11:26 PM | Reply | Flag:

All the more reason we need PBS.

#20 | Posted by TFDNihilist at 2014-08-24 11:49 PM | Reply | Flag:

"All the more reason we need PBS."

Newton Minow was right:

"When television is good, nothing -- not the theater, not the magazines or newspapers -- nothing is better.
But when television is bad, nothing is worse. I invite each of you to sit down in front of your own television set when your station goes on the air and stay there, for a day, without a book, without a magazine, without a newspaper, without a profit and loss sheet or a rating book to distract you. Keep your eyes glued to that set until the station signs off. I can assure you that what you will observe is a vast wasteland.
You will see a procession of game shows, formula comedies about totally unbelievable families, blood and thunder, mayhem, violence, sadism, murder, western bad men, western good men, private eyes, gangsters, more violence, and cartoons. And endlessly commercials -- many screaming, cajoling, and offending. And most of all, boredom. True, you'll see a few things you will enjoy. But they will be very, very few. And if you think I exaggerate, I only ask you to try it.""

#21 | Posted by Tor at 2014-08-25 12:06 AM | Reply | Flag:

To see MTV music videos, you record the 2 or 4-hour blocks in the middle of the night, then you can watch them & fast forward through commercials. There are still some good music vids being produced (or WERE, i haven't done this for a couple of years.) The preponderance of twerking naked women, and nothing butt, killed BET ~ no, i see it still exists: Nelly Urges Change of Strategy in Ferguson.

#22 | Posted by kenx at 2014-08-25 01:09 AM | Reply | Flag:

How is this not a backpage story?

#23 | Posted by kanrei at 2014-08-25 10:46 AM | Reply | Flag:

I remember the first time I saw you back in 1984
Playing music by Duran Duran and some band called the Cure
I did so love music on my tv, that's for sure
(Oh-ah, Oh-ah)
But then you switched to something called The Real World
The racism, hatred, and ratings all were swirled
And I felt sick, I think I actually hurled
(Oh-ah, Oh-ah)

Reality killed the video star
Reality killed the video star
MTV has gone too far
Pregnant teens and moronic stars
MTV, you broke my heart

#24 | Posted by kanrei at 2014-08-25 10:56 AM | Reply | Flag: | Newsworthy 1

When television is good, nothing -- not the theater, not the magazines or newspapers -- nothing is better.

But when television is bad, nothing is worse. I invite each of you to sit down in front of your own television set when your station goes on the air and stay there, for a day, without a book, without a magazine, without a newspaper, without a profit and loss sheet or a rating book to distract you. Keep your eyes glued to that set until the station signs off. I can assure you that what you will observe is a vast wasteland.

NEWTON MINNOW, FCC CHAIRMAN 1961

From Theater to Live Bands
From Live Bands to Victrola's
From Victrola's to Radio
From Radio to Television
From Television to YouTube

Charleston was once the rage, uh huh
History has turned the page, uh huh
The miniskirt's the current thing, uh huh
Teenybopper is our newborn king, uh huh

And the beat goes on, beat goes on
Drums keep pounding a rhythm to the brain
La de da de de, la de da de da

The grocery store's the supermart, uh huh
Little girls still break their hearts, uh huh
And men still keep on marching off to war
Electrically they keep a baseball score

And the beat goes on, the beat goes on
Drums keep pounding a rhythm to the brain
La de da de de, la de da de da

Grandmas sit in chairs and reminisce
Boys keep chasing girls to get a kiss
The cars keep a going faster all the time
Bums still cries, "Hey buddy, have you got a dime?"

And the beat goes on, the beat goes on
Drums keep pounding a rhythm to the brain
La de da de de, la de da de da

#25 | Posted by Pegasus at 2014-08-25 11:06 AM | Reply | Flag:

...dropped out of the forced subscription t.v. thing...
into the choice t.v. thing on my Roku...

Cable is dead...
Satellite is dead...

Prescribed packages where you the
consumer have little to no say in
what you buy, are dead....you just
have to let them die...

I, for one got tired of supporting
Faux News, the PTL network, and
the rest of the whole televangelist
bible thumping jesus hates you
unless you are white and conservative
schtickville....and so I dumped them...
and chose stations that were about
knowledge and real news instead...

if you don't like something, don't
take it, Fix it instead...

#26 | Posted by earthmuse at 2014-08-25 01:39 PM | Reply | Flag: | Newsworthy 1

During the heyday of MTV, the early '80s, on campus we seemed to have the TV turned on 24/7 to that station.

#27 | Posted by moder8 at 2014-08-25 01:45 PM | Reply | Flag:

Well music videos never really did go away....

Quick scan of YOUTUBE shows plenty of homemade ones - the technology got so cheap and now anyone can make one and place it one the net for all to see... so how could MTV compete with that?

Every DR poster should have their own music video/theme song and here is mine... enjoy!!!

www.youtube.com

==============================
==============================
======

I know this is NOT a TV thread but I came across this and it looks like major major major layoffs at CNN....

CNN chief Jeff Zucker called in to a Turner news meeting last week to elaborate on Martin's memo. The Atlanta Journal-Constitution posted a partial transcription on Sunday.

"We now have a sense of what Turner is expecting from CNN," Zucker said on the call. "I am working with the senior management team at CNN to figure out what this means for us. This will result in changes and what we do and what we stop doing."

Zucker told employees that they'd be hearing news from their managers this week or the next. "We are going to do less and have to do it with less," he concluded.

CORPORATE TRANSLATION ?? = MAJOR BLOODBATH COMING! MIGHT BE THE END OF CNN ... and the beat goes on...

#28 | Posted by Pegasus at 2014-08-25 04:53 PM | Reply | Flag:

I wish the Oprah Channel showed more Oprah, and Lifetime would play more movies about stalked women and their psycho ex-boyfriends.

#29 | Posted by DeadSpin at 2014-08-26 10:36 AM | Reply | Flag:

As long as this ethnic racist cabal that calls themselves the MSM hands out multi million dollar bonuses for failure to their special favorites (such as they did with David Gregory, and Katie Curick) while they lay off the average working chumps, they'll never succeed.

It is never discussed but the media has monopoly control of the advertising medium that adds billions of worthless costs to products and services that every declining income American then must subsidize because the advertising becomes built into the product costs.

#30 | Posted by Robson at 2014-08-26 09:18 PM | Reply | Flag:

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