Of course, this Pope is talking about emphasizing a positive message in public relations; putting the good news of the Gospel in the forefront rather than the behavioral aspects of religion.
Which, imo, is as it should be considering the modern infatuation with what are mostly human traditions, something Jesus decried, not the manner or meaning of The Way, as the Gospel was known to the first Christians.
But the Pope still tows the Catholic theological line. Jesuits just say what they feel.
I can tell you a story. I married a Catholic girl from Boston in the early '80s. Her uncle was a priest. We lived in the Silicon Valley at the time, and it was arranged that I would go to the required meeting with a priest that heathen Protestants like myself had to attend.
We lived close by the Jesuit University of Santa Clara, so I went to meet with the priest there. His office was something right out of an old movie, complete with walls of ancient tomes, antique desk, trusty golden retriever dog, and his cane against the wall.
Now, I admit that back then I was a hard drinking, coke snorting high tech headhunter, suit and all, and I was prolly a little high. But he sat me down across the desk from him and started talking.
He said, "You know, the world is out to do this to you.", at which point he shot me the finger. He went on for quite some time talking, but I was so shocked, what he said after was like he was talking in a fog.
I think he was trying to relate to me the importance of being part of something that was better than the raw spirit of human greed and survival of the fittest in the world.
And though some people would say that the guilt placed on people by the Church isn't much better, and I would say isn't Christian at all, he did convey to me his empathy and concern for all, not some boorish rules.
Which I think he broke right away when he first spoke, just to let me know he could. That we could; that the rules are not what is important, but what is truly important is the spirit of faith, hope, and love. The spirit of the Golden Rule.