Drudge Retort: The Other Side of the News
Monday, March 11, 2013

When Ford launched plans in the early 1950s for a medium-priced car so distinctive it would grab attention from blocks away, the challenge fell to Roy Brown to design it.

The concept he came up with blared individuality. It shunned the tail fins that adorned the era's bestselling cars but had rear lights shaped like boomerangs, sides that were two-toned and scalloped, and a front grille that defied convention with its boldly vertical layout. When company President Henry Ford II saw what Brown and his team had created, he stood up and applauded.

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Harry_Powell

 

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The car was christened the Edsel after company founder Henry Ford's only child, and rolled into showrooms in 1957 amid tremendous hoopla, including a TV extravaganza hosted by Frank Sinatra. But it wasn't long before the automaker's high hopes deflated like a bad tire.

Only 63,000 Edsels were sold the first year -- less than half the company's annual projection -- and the next two years were even more dismal. The unusual shape of the grille seemed to bear the brunt of the criticism, with Time magazine cracking that it looked like "an Oldsmobile sucking a lemon." That was a tad kinder than the critic who said the grille resembled a toilet seat.

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May he burn in Heck.

#1 | Posted by Harry_Powell at 2013-03-11 11:48 PM | Reply | Flag:

May he burn in Heck.

#1 | POSTED BY HARRY_POWELL AT 2013-03-11 11:48 PM | FLAG: OBVIOUSLY HAS AN INTENSE UNFATHOMABLE HATE FOR THE EDSEL

#2 | Posted by MSgt at 2013-03-12 02:47 PM | Reply | Flag:

At least he out-lived his car.

#3 | Posted by matsop at 2013-03-12 02:51 PM | Reply | Flag:

and then came the Obama, er I mean Chevy Volt

#4 | Posted by path at 2013-03-12 03:39 PM | Reply | Flag:

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