Wrigley Launches Caffeinated Gum | Drudge Retort

Saturday, March 09, 2013

Wrigley Launches Caffeinated Gum

Next month, Wrigley will start selling a caffeinated gum with the equivalent of about half a cup of coffee. Alert Energy Caffeine Gum will contain eight pieces of sugar-free gum in fruit and mint flavors and is intended for people 25 and older. "Wrigley is focused on restoring gum category health, and that means creating functional and 'occasion-based' reasons to chew, bringing relevance back to gum," the company announced.

Posted by rcade at 10:57 AM | 11 COMMENTS | permalink | Comment on This Entry |

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Admin's note: Participants in this discussion must follow the site's moderation policy. Personal attacks, profanity, abusive conduct and expressions of prejudice are not allowed. If you have comments about site moderation, contact the site publisher in email.

i am holding out for the methamphetamine version...

#1 | Posted by AuntieSocial at 2013-03-09 11:46 AM | Reply | Flag:

Perfect. Drug delivery via chewing gum. What will capitalists think of next?

#2 | Posted by nullifidian at 2013-03-09 11:46 AM | Reply | Flag:

"Wrigley is focused on restoring gum category health"

Blatant lies like this one, or "the state of the union is good" is why no one in America trusts anyone or believes anyone. It's a culture of shameless and unapologetic deceit. In fact, the bigger the lie, the greater the success.

#3 | Posted by nullifidian at 2013-03-09 11:55 AM | Reply | Flag:

"Gum category health" means the economic health of the "gum" category, not health benefits to the people that chew it. Lighten up, buddy.

#4 | Posted by Harry_Powell at 2013-03-09 12:16 PM | Reply | Flag:

My question is what took them so long?

#5 | Posted by SLBronkowitz at 2013-03-09 01:47 PM | Reply | Flag:

The Army's been putting it in First Strike Rations for a while.

www.armytimes.com

"Known as "Stay Alert Gum," the cinnamon-flavored packs hit Kamimori's desk in 1998 as a new product from Wrigley's, maker of such checkout-lane staples as Big Red and Juicy Fruit. The first gum capable of masking the bitter taste of caffeine, Stay Alert had a short-lived test run on public shelves, with limited success.

But the novel approach for delivering caffeine to the user piqued the military's interest. Congress offered $250,000 in 1999 for an initial study into the effects the gum could have on troops, a move that researchers say validated an interesting notion."

#6 | Posted by madscientist at 2013-03-09 02:34 PM | Reply | Flag:

nsrdec.natick.army.mil

E.g.:

First Strike Ration:

MENU 1
Filled French Toast, Bacon Cheddar Pocket, Pepperoni Pocket, Jalapeno Cheese Spread, Pretzel Sticks, Mini First Strike™ Bar (Choc), Peanut Butter Dessert Bar, Sweet BBQ Beef Snack,Teriyaki Beef Snack, Bev Base-Carb Fortified, Caffeinated Gum (Cinnamon)
NEW ITEMS: Wheat Snack Break (Twin Pack), Cinnamon Zapplesauce™, Fruit Nut Mix Type II, Chocolate Protein Drink

#7 | Posted by madscientist at 2013-03-09 02:37 PM | Reply | Flag:

"Perfect. Drug delivery via chewing gum. What will capitalists think of next?"

Maybe ground coffee?
I really wonder at the ability of capitalist-phobes to think before they post.

#8 | Posted by Diablo at 2013-03-09 09:35 PM | Reply | Flag:

#8 | Posted by Diablo

lol. You never miss an opportunity to be obtuse, 'blo.

#9 | Posted by nullifidian at 2013-03-09 09:37 PM | Reply | Flag:

"Filled French Toast, Bacon Cheddar Pocket, Pepperoni Pocket, Jalapeno Cheese Spread, Pretzel Sticks, Mini First Strike™ Bar (Choc), Peanut Butter Dessert Bar, Sweet BBQ Beef Snack,Teriyaki Beef Snack, Bev Base-Carb Fortified, Caffeinated Gum (Cinnamon)
NEW ITEMS: Wheat Snack Break (Twin Pack), Cinnamon Zapplesauce™, Fruit Nut Mix Type II, Chocolate Protein Drink "

Holy heart attack! You could stock a decent sized chemical lab with all the preservatives in that crap. No wonder most everybody in America these days are one step away from being a mass murdering psycho.

#10 | Posted by nullifidian at 2013-03-09 10:17 PM | Reply | Flag:

"No wonder most everybody in America these days are one step away from being a mass murdering psycho."

It's not what we eat physically. It's what we consume through the eyes and ears that causes that stuff.
But the world has refined the image of mass murdering psychos. They have clinics to work at or use for such 'services' or they embark on preemptive strikes.

#11 | Posted by Diablo at 2013-03-09 11:41 PM | Reply | Flag:

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