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Monday, March 04, 2013
The new movie Jack the Giant Slayer bombed at the North American box office over the weekend. Warner Brothers and a financing partner spent about $190 million -- and $80 million in marketing costs -- for a film that made $28 million in its first weekend. The movie, a PG-13 adaptation of the Jack and the Beanstalk fairy tale directed by Bryan Singer, could still break even with foreign sales, but it's part of a glut of similar films that followed the $1 billion success of Disney's Alice in Wonderland. Advertisement
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