It's taken Patrick Gottsch 10 years to hit cruising speed. He launched his channel, RFD-TV, in 2000 using old re-runs from the Nashville Network and a new concept: bridging the rural divide between farmers and ranchers. To do this, he blended four program genres: agriculture, horses, rural living and country music. Any one of those niches might have failed, but as a mix they aggregate a Nielsen-rated audience of 13 million weekly viewers from small towns and farm communities across the U.S.
