For a pizza joint, it's a bold move to tell customers your crust tasted like cardboard and your sauce was like ketchup. But that's just what Domino's Pizza Inc. has been saying since last month in untraditional ads about the recipes it abandoned when it launched its reformulated pizza. "It takes alpha meat balls to stand up and say 'America, we suck,'" comedian Stephen Colbert said while lampooning the campaign on his show last week. After taking a bite of the new pizza he declared, "Is that a pizza or did an angel just give birth in my mouth?"
