It doesn't make you look good when you use it, but come on it's just a word.
Shakespeare and Chaucer used the word in their writings many hundreds of years ago.
Larry David sums it up best.
"Jeff Greene: All of the women at HBO, they don't want to work with you.
Larry David: Oh, come on. That's ridiculous.
Jeff Greene: They think you're a misogynist.
Larry David: Why, 'cause I called the guy a cunt? So what!
Jeff Greene: 'Cause you called the guy a cunt.
Larry David: Big deal, I call men pricks all the time; men want to work with me.
Jeff Greene: Well, cunt's worse.
Larry David: Cunt's not worse. Pricks and cunts, they're equal. Pricks, cunts, come on. They balance out.
"Jeff Greene: No, cunt is worse. Cunt's much heavier.
Larry David: Why? Why is cunt heavier?
Jeff Greene: I never questioned, it just is.
Larry David: That's sexist to me! Come on."