Analysis: Why the Home Debate Matters
By Chris Cillizza
(Washington Post)
In politics, there is nothing worse than appearing out of touch.
From time immemorial, a candidate who is effectively portrayed as forgetting about the "little" people, of having "gone Washington," of living higher on the hog than voters, loses.
Class remains a powerful motivator for many voters in the country. Politicians are forever trying to cast their candidacies as closely rooted in the communities from which they sprung -- a purposeful attempt to ensure that voters know that the candidate "understands the problems of people like you." Put simply: The worst thing you can call a politician is an elitist.
And so, seen through that lens, it makes perfect sense why Democrats have picked up on John McCain's comment that he wasn't sure about how many houses he and his wife own -- comments made to Politico's Mike Allen and J-Mart -- and why Republicans have fought back so quickly and so hard.
Let's revisit the events of the last 24 hours.
The initial question, put to McCain during an interview in Las Cruces, N.M., seemed to catch the Arizona senator off guard. "I think -- I'll have my staff get to you," McCain said. "It's condominiums where -- I'll have them get to you." That's not exactly the sort of definitive language that politicians and their handlers like to use when dealing with the media.
Democrats, sensing an opportunity to show McCain as out of step with voters, quickly began blasting away.
"I guess if you think that being rich means you've got to make $5 million and if you don't know how many houses you have, then it's not surprising that you might think the economy was fundamentally strong," said Barack Obama during a rally this morning in Chester, Virginia. "But if you're like me, and you've got one house, or you are like the millions of people who are struggling right now to keep up with their mortgage so they don't lose their home, you might have a different perspective."
The Obama campaign quickly produced an ad noting that McCain actually owns seven homes worth $13 million; as an image of the White House is shown, a narrator intones: "Here's one house America can't afford to let John McCain move into."
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